BHCU Banking

BHCU Banking

Creative, Advertising, Radio, Print, Television, Digital

Founded in 1952 in Ridley Park, Pennsylvania, BHCU is a federally insured credit union that provides comprehensive banking services to its members. We were set the task of creating a television spot that reflected the banks open and positive nature whilst putting a humorous emphasis on the need to find the right bank for customers.

Overview

Produced in partnership with Design in Media, MShop sourced, casted and set the location for a would be break-dancer who finds himself in the wrong dance class. Rather than quitting, he finds his sense of belonging with a group of unexpecting ballet dancers.

The Must Haves

  • Television Commercial
  • Print and Digital Marketing
  • Complete Marketing Strategy

Key Services

  • Casting
  • Location
  • Advertisement Planning

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