BHCU Banking
Creative, Advertising, Radio, Print, Television, Digital
Founded in 1952 in Ridley Park, Pennsylvania, BHCU is a federally insured credit union that provides comprehensive banking services to its members. We were set the task of creating a television spot that reflected the banks open and positive nature whilst putting a humorous emphasis on the need to find the right bank for customers.
Overview
Produced in partnership with Design in Media, MShop sourced, casted and set the location for a would be break-dancer who finds himself in the wrong dance class. Rather than quitting, he finds his sense of belonging with a group of unexpecting ballet dancers.
The Must Haves
- Television Commercial
- Print and Digital Marketing
- Complete Marketing Strategy
Key Services
- Casting
- Location
- Advertisement Planning